Get a brand that works for you, not against you.
You're too busy to fiddle with a brand that’s off base, outdated, or overcomplicated.
Dead Simple Branding builds clear, strategic brands and websites you can actually use. So you can stop second-guessing and start connecting with the right people. This shouldn’t be so radical, but it is.
✓ BUILD JUST WHAT YOU NEED
✓ HAVE AN EASY-TO-USE SYSTEM
✓ CONNECT WITH THE RIGHT PEOPLE
Does your current situation leave you:
Hesitating every time you go to post, present, or share
Avoiding your own brand because it doesn't feel like you
Never building momentum because you’re not consistent
Invisible to the exact people you're trying to reach
"Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him."
Tim Leake - Let’s Lightbulb
What makes a Dead Simple Brand easier?
Fast turnaround
No long process or endless meetings. Your new brand is ready when you and your business need it.
No guesswork
Know exactly what to use, where to use it, what to say, and how to say it. No time-sucking back and forth.
Real-world ready
The best brand is the one you can use when you’re busy. Dead Simple helps you do that without the headaches.
I know how hard it is to run your business and your brand.
I've spent my career building brands for everyone from Fortune 200 companies to grassroots nonprofits. Then my wife and I started our own businesses—and the reality hit (Oof!). Dead Simple Branding is built on both: deep branding expertise and the real world perspective of someone who's actually had to keep the lights on.
Three steps to a brand that works for you.
1 | Set your foundation
We get to the heart of your brand: who it's for, how you help, and what you deliver that no one else does. This is your essential strategy, and everything else is built on it.
2 | Build a Dead Simple Brand
We turn that strategy into a tight, capsule brand: every piece earning its place, nothing extra to slow you down. A clear, focused system you can actually use — every day.
3 | Grow your business
The goal isn’t just a better brand. It’s a brand you can use consistently, even when you’re busy. That’s how you connect with the right people and grow your business.
A simple brand you can easily use to grow your business starts with a free, no-pressure call.
Ways we can work together:
The Simple Plan
A clear, honest read on where your brand stands today: what makes you different, who you're really for, where the opportunities are, and clear next steps.
$950
The Homepage Reno
Your current brand, more impact. We’ll refine, reorganize, and rewrite your homepage into something clear, powerful, and built to convert.
$2,500 +
The Dead Simple Brand
Your brand rebuilt: strategy, a sharp articulation of your difference, and a tight, capsule brand you'll love and use. Plus a five-page site built to convert.
$5,000 +
"It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn't articulated yet. We felt creatively supported every step of the way."
Shannon Godfrey - The Commons
Dead Simple Branding in a nutshell.
Most branding is built for designers, not the people who have to use it — so it gathers dust while you wing it. Dead Simple Branding is the opposite: strategic, distinctive brands stripped down to exactly what you need and built to be used. We start with your strategy, build a tight capsule brand around what makes you different, and leave you with a clear, focused system you can actually run — every day. No oversized brand kit. No mismatched parts. No second-guessing.
It’s time to stop winging it and start growing.
You shouldn't have to choose between your business and your brand. And with Dead Simple, you won't.
Simple Success Stories
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The Commons helps schools reclaim attention from smartphones. They needed a brand that simplified and humanized a complex tech solution.
View Case Study → -

Tim Leake was already facilitating breakthrough moments for high-performing teams. He just needed a brand as clear and impactful as his work.
View Case Study → -

Will Fendon’s Portland-based team didn’t want to be just another polished agency with drone shots and designer suits. They wanted a brand as personal as the neighborhoods they love.
View Case Study →
Wondering if this is right for you?
That’s exactly what a call is for. We’ll chat about your business, goals, challenges, whatever. I’ll listen and give you some ideas you can use right away. And we’ll see if we’re a good fit to work together moving forward. No pressure, no pitch. Promise.