A simple way to get a brand that works.
Work directly with me through a focused process that brings your messaging, visual identity, and website together into a brand you’ll actually use. One client at a time. Yours.
Your brand should help you get more business, not create more work.
A brand has to do more than look good. It needs to help the right people understand what you do, see why you’re different, and feel confident choosing you.
And it needs to be easy for you to use. Even when you’re busy running your business.
That’s the thinking behind Dead Simple.
Here’s how it works.
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STEP NO. 01
Start with a free Clarity Call.
A free 30-minute call to talk about your business, where you’re headed, and what’s getting in the way. I’ll walk you through how I work, share a few ideas you can use right away, and answer whatever questions you have.
If it feels like a good fit on both sides, the next step is The Distillery.
No pressure, no pitch.
STEP NO. 02
The Distillery
Before we build anything, we figure out what actually matters: who you are, who you’re for, and what makes you different.
In a 90-minute workshop, we’ll dig into your business, ask some good questions, chase a few tangents, and find opportunities you might not have considered.
Then I’ll turn what we uncover into a clear, practical brief you can use to guide your brand, website, and marketing.
You’ll walk away with:
A simple way to explain what makes your business worth choosing.
A better understanding of your ideal customers, what they care about, and why they’d choose you.
Opportunities to stand out from the competition that you may have overlooked.
A recommended website sitemap, so you know what pages you need and why.
Clear priorities and a plan for what comes next.
The Distillery works as a standalone service, too. The brief is yours to use whether we work together on the next step or not.
If we move forward together, the full $950 goes toward your Brand Build.
$950
STEP NO. 3
The Brand Build
This is where everything from The Distillery becomes real: a clear, distinctive brand that makes it easier for you to get noticed, remembered, and chosen by the right people.
No two businesses need exactly the same things. So rather than selling you a predetermined collection of stuff, I’ll recommend what I believe will help you accomplish the goals we establish in The Distillery.
The three examples below give you a sense of how scope and investment can vary. Every Brand Build is tailored to your business, with a clear scope and a fixed project price.
You don’t have to figure out what you need. That’s my job.
Start
A clear, distinctive brand and a focused website, built around what you need right now.
Best for: Business owners who need a strong foundation without building more than they need right now.
Your involvement: About 3 days in total.
Investment: Starting at $4,000
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Specifics depend on your goals and are defined during The Distillery, but this package typically includes:
Clear brand messaging and website copy
A clean, type-based logo
A visual identity, including color palette and typography
A small, custom website
Basic SEO
Practical brand guidelines, so you know what to use and where
Grow
An expanded brand, website, and marketing toolkit that makes it easier to show up consistently in more places.
Best for: Established businesses and newer ones gaining momentum that need more ways to connect with customers, without creating another full-time job.
Your involvement: About 3 days in total.
Investment: Starting at $7,000
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Building on the Start example, additional deliverables might include:
An expanded logo system
A full, multi-page website
A LinkedIn banner and email header
A proposal template and one-pager
Expanded brand guidelines covering the additional materials
Lead
A more extensive brand, website, and marketing system for businesses with bigger or more complex needs.
Best for: Businesses that need a more involved website, a wider range of marketing materials, or something that doesn’t fit neatly into the other levels.
Your involvement: Depends on the scope. We'll establish that together.
Investment: Starting at $12,000
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Building on the Grow example, more complex projects might include:
A larger, more comprehensive website, including detailed service pages and case studies as needed
A pitch deck or presentation template
Social media templates
Additional sales and marketing materials tailored to your business
More comprehensive guidelines for keeping everything consistent
SAME STRATEGIC THINKING. DIFFERENT BUSINESS NEEDS.
Don’t need the whole package?
Just a logo? A website? Something else? Let’s talk about what you need.
FAQ
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Depends on the scope, but generally: 2 days for the Distillery, 1 week for a Launch Simple package, about 2 weeks for a Grow Simple package, and 3-4 weeks for Lead Simple package.
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Start with a call. If it seems like a good fit, the next step is the Distillery, where you’ll get brand clarity and direction before anything gets built: who you are, who it's for, and what makes you the obvious choice. We’ll also discuss whether one of the branding packages makes sense for where you are right now.
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No. The Distillery is the first step to any branding project. It gives both of us the clarity we need to scope your project properly — and protects you from paying for things you don't actually need.
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Squarespace. It's the best combination of flexibility, design quality, and (most importantly) usability for my clients.
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We can absolutely scope a messaging-only or site-only project after the Simple Plan, as long as the strategy is clear. Diagnose first, then build only the pieces that will make the biggest difference right now.
Still have a question? → brad@deadsimplebranding.com