A standout brand
that gets out of your way.
Here’s the simple path to a brand, website, and marketing you can actually use to grow your business.
Running a business is hard enough. Your brand shouldn’t make it harder.
Most brands are built to look good. Few are built for the realities of running a business.
If you're burning hours you don't have, struggling with what to say when, or what to use where, and still not showing up consistently, your brand isn't working like it should.
That’s the problem I solve.
Here’s how.
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STEP NO. 01
Start with a Fit Call.
Let’s chat. We’ll jump on a 30-minute call to discuss what you do and what your goals are. I’ll share an overview of my process, a few ideas you can use now, and give you an opportunity to ask me any burning questions you may have.
If it’s a great fit and we both want to move forward, the next step is to book The Distillery.
No pressure. No pitch. Promise.
STEP NO. 02
The Distillery
The Distillery gets you brand clarity and direction before anything gets built: who you are, who it's for, and what makes you the obvious choice.
In a 90-minute workshop, we ask deep questions, chase a few tangents, and get to the heart of your brand. Then I turn it into a clear, simple, brief you can put to use, a reference point for everything that comes next, whether that's a full brand build or just knowing how to talk about your work with confidence.
You'll walk away with:
A clear articulation of your positioning: what your brand stands for, and what makes it different
Confirmation of your ideal audience, what they're looking for, and why they should choose you
Opportunities in your market you may not have considered
A recommended website sitemap, so you know exactly what pages you need and why
Clearly-defined goals and a roadmap of next steps
The Distillery can stand alone, or the full investment applies toward any brand project if you move forward.
$1,200
STEP NO. 3
The Brand Build
This is where everything from The Distillery becomes real: a brand, website, and more, built to make choosing you simple.
Every tier includes messaging. A brand that looks good but says the wrong thing doesn't work. Period.
The tiers below are starting points. Once we've done the work in The Distillery, I'll recommend the tier that fits, and we'll build a scope around your actual goals and budget.
Have questions, or not sure where you land? Schedule a call.
Start Simple
A focused brand and small website that helps you look clear, credible, and ready to sell.
Best for: Business owners who need a professional foundation without building more than they need right now.
Requires: About 3 days of your time.
Investment: Starting at $5,000
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Specifics depend on your goals and are defined during the Distillery, but this package typically includes:
A clean, type-based logo
A brand identity: color palette and typography
A small, custom website
All your brand messaging and website copy
Basic SEO
Brand guidelines you can actually use
Grow Simple
An expanded brand and website system that helps your business show up consistently as it expands.
Best for: Established businesses—or newer owners with momentum—who need the tools to market themselves without reinventing everything every time.
Requires: About 3 days of your time.
Investment: Starting at $9,000
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Specifics depend on your goals and are defined during the Distillery, but this package typically includes:
Everything in Start Simple
A logo, plus an icon to go with it
A full, multi-page website
A LinkedIn banner and email header
A proposal template and one-pager
Basic SEO
Brand guidelines you can actually use
A complete brand presence for businesses ready to look, sound, and operate like the clear choice in their field.
Best for: Established business owners who need a robust, top-to-bottom brand system that supports visibility, sales, and leadership.
Requires: 3 to 5 days of your time.
Investment: Starting at $14,000
Lead Simple
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Specifics depend on your goals and are defined during the Distillery, but this package typically includes:
Everything in Grow Simple
A bigger site (long-form pages, case studies, whatever the story needs)
Any sales or marketing materials beyond what's in Simple Growth
A pitch deck or presentation template
Social templates
Any other branded materials you need
Basic SEO
Brand guidelines you can actually use
"It's fine." is expensive.
A brand that doesn't work is costing you more than you think:
Time spent patching things together instead of running your business
Hesitation every time you go to post, pitch, or show up
Inconsistency that erodes trust with the people you want to reach
Invisibility to the exact people who need what you do
You don't have to keep paying that price. I can fix it.
FAQ
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Depends on the scope, but generally: 2 days for the Distillery, 1 week for a Launch Simple package, about 2 weeks for a Grow Simple package, and 3-4 weeks for Lead Simple package.
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Start with a call. If it seems like a good fit, the next step is the Distillery, where you’ll get brand clarity and direction before anything gets built: who you are, who it's for, and what makes you the obvious choice. We’ll also discuss whether one of the branding packages makes sense for where you are right now.
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No. The Distillery is the first step to any branding project. It gives both of us the clarity we need to scope your project properly — and protects you from paying for things you don't actually need.
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Squarespace. It's the best combination of flexibility, design quality, and (most importantly) usability for my clients.
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We can absolutely scope a messaging-only or site-only project after the Simple Plan, as long as the strategy is clear. Diagnose first, then build only the pieces that will make the biggest difference right now.
Still have a question? → brad@deadsimplebranding.com