Build your brand without burning out.

You've got enough on your plate. Your brand shouldn't be adding to the pile. And from here on out, it won't.

let's talk
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Outline drawing of a person sitting at a desk with a laptop, with speech bubbles and an email icon above

Bushwhacking is exhausting. You need a clear path.

Marching your business ahead is hard enough without feeling like your brand is putting obstacles in your way. If you've been patching things together, avoiding your own content, or struggling to show up consistently because nothing quite feels right, that's not a you problem. That's a brand problem. And it's fixable.

Here's how we fix it.

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3 steps to a brand that works for you:

1 | Set your foundation

We get to the heart of your brand:  who it's for, how you help, and what you deliver that no one else does. This is your essential strategy, and everything else is built on it.

2 | Build your simple brand

We turn that strategy into a tight, capsule brand: every piece earning its place, nothing extra to slow you down. A clear, focused system you can actually use — every day.

3 | Grow your business

A brand that's clear, relevant, and consistent connects you with the people already looking for you. You show up, you stand out, you get chosen, and your business grows.

Here’s how we can work together.

A drawing of a person in business attire, holding a pen and pointing at a graph on a board, discussing a plan, with a cup of coffee and a laptop on the table.

Start here: The Simple Plan

Every project begins here. The Simple Plan is a 90-minute workshop followed by a 1-hour session to review your plan. Roll up your sleeves, grab a snack and get ready for some fun. We’ll ask deep questions, explore a few tangents, and get to the heart of your brand.

You’ll walk away with:

  • A clear articulation of your positioning: what your brand stands for, and what makes it different

  • Confirmation of your ideal audience, what they’re looking for, and why they should choose you

  • Opportunities in your market you may not have considered

  • Clearly-defined goals and a roadmap of next steps

The Simple Plan is strategy and direction — the foundation everything else is built on. You can run with it yourself, or work with me to bring it to life.

$950

(Investment applies towards any project if you move forward)

let's talk
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The Homepage Reno

Make huge improvements without a full rebrand.

Your homepage is your most important brand asset. If it's cluttered, confusing, or not converting, we’ll fix it here.

Based on what we uncovered in The Simple Plan we refine the structure, reorganiz the flow, rewriting the copy — until your homepage is clear, powerful, and built to convert.

  • A full review of your current page

  • Restructured flow based on what visitors need to see and when

  • Rewritten headlines, body copy, and calls to action

  • Clear direction on what to cut, keep, and add

$2,500+

(Less the cost of The Simple Plan. Payment plans available)

let's talk

The Dead Simple Brand

This is where everything we uncovered in The Simple Plan comes to life. A brand that's genuinely strategic, unmistakably yours, and simple enough that you'll actually use it every day. We start with the foundation, build a tight capsule brand around your real difference, and finish with a focused site to put it to work.

  • Custom Dead Simple brand strategy

  • A clean capsule brand system. Everything you need and nothing you don’t. And it all works beautifully together.

  • Messaging that sounds like you and resonates with your ideal audience

  • A simple, strategic five-page site built to convert

  • A ‘One Page Brand’ guide: everything you need to run your brand well in one, easy-to-use resource

$5,000+

(Less the cost of The Simple Plan. Payment plans available)

let's talk
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The Dead Simple Brand Suite

Everything in the Dead Simple Brand, plus the marketing infrastructure to grow your business. Scoped to what your business actually needs — built around what we uncovered in The Simple Plan. We’ll define the scope together.

Deliverables often include:

  • A dead simple marketing plan

  • Onboarding and marketing email flows

  • Lead-generation materials

  • A clear path from curious to customer

$8,000+

(Less the cost of The Simple Plan. Payment plans available)

let's talk
A person sitting in a chair looking at a computer monitor, with one hand on the keyboard and the other hand on a mouse, in a minimalist black and white line drawing style.

Not sure which is right? Cool. Neither am I… yet.
That's exactly what The Simple Plan is for. It's the easiest, lowest-stakes way to get the answers. And it counts toward whatever comes next.

Let's talk

Simple Success Stories

  • Business cards for The Commons featuring contact information and logo with a person icon in a yellow and blue design.

    The Commons helps schools reclaim attention from smartphones. They needed a brand that simplified and humanized a complex tech solution.

    View Case Study →

  • Laptop on a concrete surface displaying a website about a framework for improving company speed, featuring a man holding a sign with the framework's name on it.

    Tim Leake was already facilitating breakthrough moments for high-performing teams. He just needed a brand as clear and impactful as his work.

    View Case Study →

  • A colorful logo and card for Dead Friends

    Dead Friends are friendly—very extinct—companions on a mission to brighten your day.

    View Case Study →

view MORE →
Brad Gantt, smiling, sitting at a table writing in a notebook outdoors in front of a window.

"It's fine." is expensive.

A brand that doesn't work for you isn't neutral — it's costing you:

  • Time spent cobbling things together instead of running your business

  • Hesitation every time you go to post, pitch, or show up

  • Inconsistency that quietly erodes trust with the people you're trying to reach

  • Invisibility to the exact people who need what you do

You don't have to keep paying that price. I can fix it.

let's talk

FAQ

Black and white line drawing of man wallowing in a large cup of coffee like a hot tub with a satisfied look on his face.

  • Depends on the scope, but generally: 2 days for a Simple Plan, 1 week for a Homepage Rehab, about 2 weeks for a Dead Simple Brand, and about 4 weeks for Dead Simple Brand Suite.

  • Start with a call. If it seems like a good fit, the next step is The Simple Plan. In 90 minutes, we'll figure out whether you have a messaging problem, a positioning problem, or a deeper brand problem — and whether a full rebrand makes sense for where you are right now.

  • No. The Simple Plan is the first step to any substantial engagement. It gives both of us the clarity we need to scope your project properly — and protects you from paying for things you don't actually need.

  • Squarespace. It's the best combination of flexibility, design quality, and (most importantly) usability for my clients.


  • We can absolutely scope a messaging-only or site-only project after the Simple Plan, as long as the strategy is clear. Diagnose first, then build only the pieces that will make the biggest difference right now.

Still have a question? → brad@deadsimplebranding.com

Things people say behind my back.

  • A woman smiling outdoors, wearing a blue jacket and sunglasses on her head, with a wooden deck, green chair, and potted plant in the background.

    “Oh my goodness I can't say enough good things about Brad and the work he did for us. Brad was passionate about our issue and understood what we were going for immediately.”

    Nancy Hirshberg - The Crossroads Initiative

  • A bald man with glasses, a beard, and mustache, wearing a dark zip-up sweater, looking slightly to the side with a contemplative expression.

    “I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.”

    Tim Leake - Let’s Lightbulb

  • Close-up of a smiling woman with long brown hair wearing a black blazer and a light purple top against a white background.

    “It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.”

    Shannon Godfrey - The Commons

  • A smiling man with short dark hair wearing a black jacket and black shirt, sitting in an indoor setting with a window in the background.

    “We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind.”

    Will Fendon - Fendon Properties

  • Close-up of a smiling bald man with glasses wearing a colorful checkered shirt, outdoors with green blurred foliage in the background.

    “There are so many reasons I keep working with Brad, but the largest one by far is the fact that Brad doesn't just do what I ask him. He looks past me to develop his own understanding of the target audience, even if it's different from mine. This creates a productive collaboration focused where it should be: on effectiveness.”

    Ed Chambliss - American Memory Loss Foundation

A black-and-white illustration of a person holding a smartphone, with speech lines indicating they are looking at or talking to the device.

Wondering if this is right for you?

That’s exactly what a call is for. We’ll chat about your business, goals, challenges, whatever. I’ll listen and give you some ideas you can use right away. And we’ll see if we’re a good fit to work together moving forward. No pressure, no pitch. Promise. 

let's talk