Think big. Build simple.
Brands and websites built for the way you work.
Your brand shouldn’t be a second job.
I’m Brad. I’ve spent 20+ years building brands for names like Toyota, Disney, and Microsoft, and for small businesses, nonprofits, and business owners just getting started.
Then my wife and I launched a product that ended up in 5,000 stores, and I experienced branding from the business owner’s side.
No team. No big budget. Just the two of us, a growing to-do list, and a business to run. That changed how I think about branding.
A brand you can’t use when you’re busy doesn’t work. And you’re always busy.
So I started Dead Simple to bring big-brand thinking to service business owners, without the complexity.
I work with one client at a time. Together we build clear messaging, design with personality, and a website that brings it all together. Everything is built to fit the way you work.
I live in Sherman Oaks with my wife, Leeanna. Our daughter, Riley, is up in SF these days. When I’m not working, you’ll probably find me on a long bike ride, carving something, kayaking, or hiking.
Three steps to a brand that works for you.
1 | Get clear
We get to the heart of your brand: who it’s for, what problem you solve, what makes you different, and why people should care. That’s the foundation everything else is built on.
2 | Build your brand
We turn that strategy into a tightly focused brand with the language, personality, and visual system you need to be understood, trusted, and remembered.
3 | Put it to work
Your brand isn’t finished when I hand it over. It’s finished when you can actually use it—to show up consistently, connect with the right people, and grow your business.
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★★★★★
“I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.”
— Tim Leake, Let’s Lightbulb
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★★★★★
“It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.”
— Shannon Godfrey, The Commons
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★★★★★
“There are many reasons I keep working with Brad, but the largest one is the fact that Brad doesn't just do what I ask him. He looks past me to develop his own understanding. This creates a collaboration focused on effectiveness.”
— Ed Chambliss, American Memory Loss Foundation -
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★★★★★
“We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind.”
— Will Fendon, Fendon Properties
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★★★★★
“Oh my goodness I can't say enough good things about Brad and the work he did for us. Brad was passionate about our issue and understood what we were going for immediately. The whole team loves the new identity and is proud to use it.”
— Nancy Hirshberg, The Crossroads Initiative
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★★★★★
Brad was amazing! He was efficient, receptive to feedback, passionate and has a great aesthetic and ideas. I would highly recommend working with him! We are thrilled with our new branding!
— Kendall Miller, Regenerative Organic Alliance
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★★★★★
“Brad demonstrates an innate ability to distill complexity into focused clarity. One session with him not only saved me hours of banging my head against a wall, but gave my branding the razor-sharp edge one can only get from a consummate creative expert.”
— Matthew Rodriguez, Swarm Consulting
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★★★★★
“Brad was fantastic to work with. He helped brand Earth Law Center as the world-class organization we are. His efforts led to our best fundraising year ever. Hire him.”
— Grant Wilson, Earth Law Center
Wondering if we’re a good fit?
That’s what the call is for. We’ll talk about your business, your goals, and whatever’s getting in the way. I’ll listen, ask questions, and share a few ideas you can use right away. Then we’ll see if it makes sense to work together.
No pressure. No pitch. Promise.
