Simple changes

everything.

Let’s build a brand that makes marketing and growing your business easier.

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Your brand shouldn't make your work more work.

A person in a kayak on a river, smiling, wearing sunglasses and a white hat, with a background of a hillside with rocks, bushes, and dry grass.

I'm Brad. I've spent 20+ years building brands for names like Toyota, Disney, and Microsoft—and for small businesses, nonprofits, and solopreneurs just getting started.

Then my wife and I started our own business, and I found out what it’s actually like to build a brand while doing everything else yourself. No team. No big budget. Just the two of us and a growing to-do list.

A brand you can't use when you're slammed doesn't work. Period.

So I started Dead Simple to build clear, stand-out brands that make it easier to show up consistently, get noticed, and grow—without saddling you with another full-time job.

I live in Sherman Oaks with my wife, Leeanna. Our daughter, Riley, is up in SF these days. When I'm not working, you'll probably find me:

  • Out on a long bike ride

  • Carving something

  • Kayaking or hiking

  • Teaching meditation

  • Cooking something healthy-ish

LET'S TALK →
Wooden spoon, two small carving knives, and a heart shape outline made from wood shavings on a wooden surface.
A wooden staircase leading down through a lush hillside with green plants and yellow flowers, toward a sandy beach and ocean with large rocks in the water under a bright blue sky.
Two men smiling outdoors on a hiking trail, wearing hats and sunglasses, with mountains and power lines in the background.
A smiling man with glasses, a beard, and tattoos on his arms, signing a notebook with a pen, sitting at a wooden table outside a café.

Three steps to a brand that works for you.

Line drawing of a hand stacking blocks

1 | Get clear

We get to the heart of your brand: who it's for, what you do, what makes you different, and why people should choose you. This is the essential strategy everything else is built on.

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2 | Build a simple brand

We turn that strategy into a tight, capsule brand: every piece earning its place, nothing extra to slow you down. A clear, focused system you can actually use every day.

Line drawing of a hand holding a small planter with a sprouting plant.

3 | Put it to work

Now you have a brand you can actually use. One that makes it easier to show up consistently, connect with the right people, and grow your business.

Learn more
  • A man with glasses looking to the side, with a thoughtful expression against a white background.

    ★★★★★

    “I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.”

    — Tim Leake, Let’s Lightbulb

  • A woman with long light brown hair, smiling, wearing a black blazer over a lavender shirt, against a plain white background.

    ★★★★★

    “It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.”

    — Shannon Godfrey, The Commons

  • Close-up of a smiling bald man with glasses wearing a colorful checked shirt, outdoors with green blurred background.

    ★★★★★

    “There are many reasons I keep working with Brad, but the largest one is the fact that Brad doesn't just do what I ask him. He looks past me to develop his own understanding. This creates a collaboration focused on effectiveness.”

    — Ed Chambliss, American Memory Loss Foundation

  • A smiling man with short dark hair wearing a black jacket, sitting indoors.

    ★★★★★

    “We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind.”

    — Will Fendon, Fendon Properties

  • A smiling woman with short, curly hair wearing sunglasses on her head and a bright blue jacket outdoors, with a wooden deck, a green chair, and a large plant in the background.

    ★★★★★

    “Oh my goodness I can't say enough good things about Brad and the work he did for us. Brad was passionate about our issue and understood what we were going for immediately. The whole team loves the new identity and is proud to use it.”

    — Nancy Hirshberg, The Crossroads Initiative

  • Portrait of a smiling woman with long, curly blonde hair wearing a black top and a necklace, standing against a white wooden background.

    ★★★★★

    Brad was amazing! He was efficient, receptive to feedback, passionate and has a great aesthetic and ideas. I would highly recommend working with him! We are thrilled with our new branding!

    — Kendall Miller, Regenerative Organic Alliance

  • ★★★★★

    “Brad demonstrates an innate ability to distill complexity into focused clarity. One session with him not only saved me hours of banging my head against a wall, but gave my branding the razor-sharp edge one can only get from a consummate creative expert.”

    — Matthew Rodriguez, Swarm Consulting

  • Close-up of a young man's face with short dark hair, hazel eyes, and a slight smile, wearing a blue collared shirt, outdoors with a background of green trees and a blue sky with clouds.

    ★★★★★

    “Brad was fantastic to work with. He helped brand Earth Law Center as the world-class organization we are. His efforts led to our best fundraising year ever. Hire him.”

    — Grant Wilson, Earth Law Center

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Wondering if we’re a good fit?

That's what this call is for. We'll talk about your business, goals, challenges—whatever's on your mind. I'll listen, ask questions, and give you some ideas you can use right away. Then we'll see if it makes sense to work together.

No pressure. No pitch. Promise.

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