FOR SERVICE BUSINESS OWNERS

Get a brand that makes it easier to choose you.

I bring your message, design, and website together as one simple system. You get a brand you’ll actually use, and the people you want to reach understand why you’re right for them.

Work 1:1 with me. Ready in weeks, not months.

SCHEDULE A CALL
A close-up black and white photo of Brad Gantt, wearing a dark casual T-shirt.
  • Laptop on a wooden desk displaying a website about ethical marketing with a man in a denim jacket and hat in front of a wooden fence.
  • Green background with the Startwith logo featuring overlapping stylized letter 'S' and the word 'startwith' beneath in a lighter green color.
  • Business cards for The Commons featuring a blue and white design, a logo with a stylized person and arch, and contact information for Shannon Godfrey, CEO, including phone number 951-741-7993, email julia@thecommons.app, and website thecommons.app.
  • A vintage-style sign with a large red maple leaf and the words 'Metaphor' 'COFFEE & TEA' printed below.
  • A laptop on a gray table displaying a website with the logo "Let's Light Bulb" and text about helping companies build a culture of speed to increase their competitive advantage. The page features a black-and-white photo of a bald man with glasses holding a sign that says "The Fast + Forward Framework" and a yellow background behind him.
  • Two business cards for Dead Friends on a white surface.
  • Three smartphones displaying an educational app called 'The Commons: Students' on a white surface, with app screens showing illustrated characters and text related to respectful behavior and staying on track.
  • Reliable Humans logo
  • A laptop on a concrete surface displaying a webpage with yellow and black text that reads, "Create a calm that's bigger than the chaos." The webpage also features a cartoon monster with three eyes and red horns.
  • Open pamphlet with text and a black and white mountain photograph on a plain background.
  • A laptop displaying a website about managing phones in school, featuring a smiling girl holding books and pointing to the screen.
  • Business cards for Let's Light Bulb, featuring a yellow light bulb logo, with one card in orange and white displaying contact information for Tim Leake, and another card with a light bulb logo and the tagline "let's lightbulb delivers high ROI offsites".
  • Branding for Fendon Properties including pencils, paper with printing, a business card holder, and a clapperboard with a list of building materials on it, set on a dark surface.
  • Open laptop displaying a website with the logo 'ICEBERG' at the top, a headline 'READY TO MOVE FROM CHAOS TO CLARITY?', a subtext, and a button labeled 'OUR SERVICES'. The background wall is concrete, and the laptop is on a gray surface.
  • Multiple copies of the Earth Law Center Annual Report 2020 placed on a white surface, featuring a cover with a wave design and the Earth Law Center logo.
  • A computer monitor on a white desk displays a webpage with a blue section stating "antibiotics don’t do a damn thing unless..." and an image of a woman with curly hair. To the right of the monitor is a potted plant with purple flowers, and underneath the plant are two stacked books with orange and yellow covers.
  • Bus stop shelter with an advertisement for Autodesk showing a building and the text 'A power plant that cleans the air around it is Future Building. Tomorrow's architecture today.' surrounded by green trees and bushes.
  • Close-up of metal plates with screws, with a white image in the center showing the logo and text for the American Helicopter Museum & Education Center.
  • White T-shirt with a graphic design featuring a green and orange block and an astronaut image, plus text reading "LA'S BEST AFTER SCHOOL ENRICHMENT PROGRAM" on a green background.
  • Close-up of a black reusable coffee cup with a silver metal rim and logo, steam rising from the open top, with a silver French press and other kitchen items in the background.
  • Three business cards and two blue papers with words on a yellow background. The cards display the Warrior & Co Yoga logo, contact information, and the words 'MORGAN DAVIS' and 'Teacher.' The blue papers say 'breathe' and 'peace.'
  • Stacks of business cards for Sierra Canyon Day Camp on a wooden surface, featuring a woman underwater with goggles and a snorkel, and the text 'MAKING FUN SINCE 1972'.
  • Realtor branding materials including a business card, a stack of branded cards, a brochure with the Realtor logo, and a map sheet, all on a white surface.
  • Gray zip-up hoodie with a yellow smiley face wearing headphones and the words "HAPPIER CAMPER" printed below.
  • Business cards and promotional flyers for Monkey Bar Gym, featuring contact information, a free trial offer, and motivational quotes about strength and health.
  • A laptop on a black desk displays the InVisyon website with the slogan "Out-think and outmaneuver your competition." Next to the laptop are a white mug, a black water bottle, a spiral-bound notebook, and a pen. In the background, there are black binders and a window with a white frame.
  • A printed booklet or brochure open on a gray concrete surface, showing fitness and CrossFit-themed photos and text about making the world a healthier place.
  • A cow standing in a grassy field with trees in the background, with a logo and text overlay that reads 'ROA Regenerative Organic Alliance.'
  • Dark storm clouds in the sky with the words 'still moving meditation' in large white text.

You know your business.
Your brand should be able to explain it for you.

You keep explaining what your website should have made clear. Your words say one thing, your design says another, and customers are left to piece it together.

That’s where I come in. I’ll pinpoint what makes your business worth choosing, cut what’s getting in the way, and build everything else around that.

You’ll have a simple way to explain what you do, a brand people recognize, and a website that helps customers take the next step. No more starting from scratch every time you need to show up.

Better for your customers. Easier for you.

↓

THE SIMPLE PATH TO BECOMING THE EASY CHOICE

01‍ Fit Call

A 30-minute call to talk about your business and goals. I’ll share how I work, answer your questions, and give you a few ideas you can use right away.

Learn more →

02‍ ‍The Distillery

A focused strategy workshop to clarify where you are now, who you’re for, what makes you different, where the opportunities are, and the clearest path forward.

Learn more →

03‍ Brand Build

This is where everything from The Distillery becomes real: a clear, distinctive brand built to make you easier to choose—and easier for you to use. Scoped to your goals and budget.

Learn more →

Why Dead Simple works.

A line drawing of a stopwatch in motion.

Easy to understand

Help the right people quickly understand what you offer, why it matters, and what to do next.

Illustration of a brain and a lightbulb, which is lighting up.

Hard to forget

Be simple without being bland. Writing and design with real personality, so people remember you.

Black and white illustration of a flow chat on a piece of paper.

Easy to use

Know what to say and have what you need to show up consistently, even on your busiest day.

See how it works
See how it works

You need a brand you can put to work. Not a project that takes over your business.
I keep the process focused and the meetings useful, so you can get back to growing your business with a brand that’s ready to use.

  • Bald man with beard wearing glasses and a dark sweater, looking to the side against a white background.

    ★★★★★

    “I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's process, his high bar, and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.”

    — Tim Leake, Let’s Lightbulb

  • A smiling woman with light brown hair, wearing a black jacket over a light purple top, against a plain white background.

    ★★★★★

    “It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.”

    — Shannon Godfrey, The Commons

  • Close-up of a smiling man with glasses, bald head, and a white beard, wearing a colorful checkered shirt, outdoors with greenery in the background.

    ★★★★★

    “There are many reasons I keep working with Brad, but the largest one is the fact that Brad doesn't just do what I ask him. He looks past me to develop his own understanding. This creates a collaboration focused on effectiveness.”

    — Ed Chambliss, American Memory Loss Foundation

  • Smiling man with short dark hair, wearing a black jacket and black shirt, sitting indoors with a window in the background.

    ★★★★★

    “We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind.”

    — Will Fendon, Fendon Properties

  • Smiling woman with curly brown hair, sunglasses on her head, wearing a bright blue jacket, outdoors with a wooden steps and green plant in the background.

    ★★★★★

    “Oh my goodness I can't say enough good things about Brad and the work he did for us. Brad was passionate about our issue and understood what we were going for immediately. The whole team loves the new identity and is proud to use it.”

    — Nancy Hirshberg, The Crossroads Initiative

  • A young woman with long, curly blonde hair smiling, wearing a black top and a necklace, standing in front of a light-colored wooden background.

    ★★★★★

    Brad was amazing! He was efficient, receptive to feedback, passionate and has a great aesthetic and ideas. I would highly recommend working with him! We are thrilled with our new branding!

    — Kendall Miller, Regenerative Organic Alliance

  • ★★★★★

    “Brad demonstrates an innate ability to distill complexity into focused clarity. One session with him not only saved me hours of banging my head against a wall, but gave my branding the razor-sharp edge one can only get from a consummate creative expert.”

    — Matthew Rodriguez, Swarm Consulting

  • Close-up of a young man with dark brown hair, hazel eyes, wearing a blue collared shirt, outdoors with a background of trees and a cloudy sky.

    ★★★★★

    “Brad was fantastic to work with. He helped brand Earth Law Center as the world-class organization we are. His efforts led to our best fundraising year ever. Hire him.”

    — Grant Wilson, Earth Law Center

I’ve seen branding from both sides.

Hi, I’m Brad. I’ve spent my career building brands, big and small, at top agencies and independent studios. Then my wife and I launched a product that ended up in 5,000 stores, and I learned how hard it is to build a brand while running a business.

That changed my whole approach.

I still think big, but a good brand also has to fit how you work. That’s what I help you build.

See how I work →

A portrait of Brad Gantt, wearing a black t-shirt, sitting at a rustic table with a notebook and pencil, looking towards camera and smiling.

Clear brands. Real results.

  • Business cards for The Commons featuring contact information and logo with a person icon in a yellow and blue design.

    The Commons helps schools reclaim attention from smartphones. They needed a brand that made a complex tech solution feel simple and human.

    View Case Study →

  • Laptop on a concrete surface displaying a website about a framework for improving company speed, featuring a man holding a sign with the framework's name on it.

    Tim Leake helps high-performing teams achieve breakthrough moments. He needed a brand as clear and compelling as the work he does.

    View Case Study →

  • A branding package for Fendon Pr

    Will Fendon’s Portland-based team didn’t want to look like every other polished agency. They wanted a brand as personal as the neighborhoods they love.

    View Case Study →

VIEW ALL CASE STUDIES

Wondering if we’re a good fit?

That’s what the call is for. We’ll talk about your business, your goals, and whatever’s getting in the way. I’ll listen, ask questions, and share a few ideas you can use right away. Then we’ll see if it makes sense to work together.

No pressure. No pitch. Promise.

SCHEDULE A CALL
Line drawing of a person sitting at a desk with speech bubbles and mail icons around their head.