Turning a brand into a rallying cry

CodeScience builds, launches, and scales software on Salesforce. They were already doing sophisticated work for companies like Pepsi, Mazda, Gillette, and GM.

Their brand didn't show it.

The challenge:
CodeScience was technically strong, but the brand felt cold and looked like every other dev shop. The challenge was to make a highly specialized technology company feel more human—and more like the people behind it.

The shift:
We started with the team. A new manifesto—“We are methodical. We are visionary. We make your dreams ours.”—gave the company a shared way to talk about who they were and how they worked.

It wasn't just a message for customers. It became a rallying cry for the people inside the company.

The outcome:
The new brand put the people behind the technology front and center. The message shifted from “we write code” to “we make your vision real.”

One year after the rebrand, CodeScience was acquired.