Earth Law Center
“Brad is a true professional. He helped brand us as a world-class organization. He excelled at bringing our vision to life. He is also very fast, responsive, and extremely easy to work with. Brad is one of the very best designers out there—go with him and don’t think twice.”
How we captured the local impact of a global organization.
Earth Law Center defends nature's right to exist—unspoiled, unbothered, and un-f*#ked with.
But their work happens all over the world, often through small teams working in very different places. They needed a better way to show supporters what that work actually looked like.
The challenge: Annual reports tend to be something you make because you're supposed to. Earth Law Center needed theirs to do more: explain the work clearly, bring the global mission down to earth, and help donors see where their support was going.
The shift: We treated the annual report more like a magazine than a report. Each year could have its own look and story, while the voice and purpose stayed consistent.
The outcome: We created a multi-year series of reports, along with a book and posters, that made Earth Law Center's work more tangible and engaging. The reports gave supporters a clearer picture of the people, places, and work behind the mission—and helped contribute to a direct lift in fundraising.
Sometimes the best way to show a global mission is to bring it down to earth.
